chp…? jewelry is a brand. A collection. It’s jewelry in context. It’s a Gijs Bakker project.
chp…? jewelry, based in Amsterdam since 1996.
Designer and co-founder of Droog Design Gijs Bakker and Italian gallery owner Marijke Vallanzasca set up the foundation Chi ha paura…?, wanting to show the world that by producing conceptual design jewelry, a good piece of jewelry is more than a decorative accessory. For chp…?, the brands name since 2013, originality of the concept is central to the design and is supported by a fitting choice of material and technology. By showing that jewelry design evolves just like any other design discipline chp…? fills an existing void by making designer jewelry more widely accessible.
chp…? asks well-established designers to invigorate the tradition of jewelry design, while paying particular attention to concept, play, new techniques and materials, and by this concentrating more on the preciousness of the idea rather than on the material value of the object.